Executive Vice President of Public Affairs
About Libby Hall
Libby brings more than 10 years of experience in digital media. Her experience leading digital communications for political campaigns, advocacy efforts, and Fortune 500 companies has given Libby the keen ability to implement winning digital strategies while understanding and anticipating her clients’ needs.
In addition to providing strategic counsel to clients, Libby oversees strategic planning, project management, and client communication across the company.
A native Midwesterner, Libby has previously built and led digital agency teams for Campbell Mithun, AdFarm, and Flint Group, where her work for Blue Cross Blue Shield of North Dakota earned a PRSA Silver Anvil. Other brands she has served include Bobcat, Hamburger Helper and H&R Block, for whom she implemented the first Twitter tie-in with a Super Bowl spot in 2009.
In 2009, Libby developed and taught the first class on social media for professional communicators at Minnesota State University – Moorhead.
Libby graduated summa cum laude from the University of Minnesota with a BA in Advertising and English.