Brad Perseke
Partner/Politics
GMMB
About Brad Perseke
Bradley directs GMMB’s media team, which was recognized by Media Week as the “best spot-buying operation” in the country. With 25 years of experience, he has designed successful plans for corporate and political campaigns.
Bradley and his team have extensive experience in strategy across all traditional and new media. Under his leadership, GMMB puts its clients at the forefront of today’s changing mass media environment, helping them navigate consumer-controlled content, technology-driven micro-targeting and audience segmentation.
In 2008 and 2012, Bradley’s team was responsible for the Obama for America media buy, which was named the Media Plan of the Year by Ad Week. Bradley has led the teams that placed media for presidential campaigns, the Democratic Senatorial Campaign Committee, the Democratic Congressional Campaign Committee, and the Democratic Governors Association, and in 2015, his team began working with Hillary for America. Bradley has also managed media plans for brands, including AARP, Visa, American Beverage Association and CTIA-The Wireless Association.