Agenda

Track 1 Track 2

7:30 am

8:30 am

9:30 am

10:00 am

10:30 am

11:30 am

12:15 pm

1:15 pm

2:15 pm

3:00 pm

3:30 pm

4:30 pm

5:15 pm

6:15 pm

Registration & Breakfast

7:30 am - 8:30 am (60 min)
Track 1, Track 2

Diving into the AI Sandbox: Experimentation Will Define 2024. What Does That Mean for Your Campaigns?

8:30 am - 9:30 am (60 min)
Track 1, Track 2

Keynote Talk: Panic Responsibly: How Tech Will Impact the Information Environment in 2024

9:30 am - 10:00 am (30 min)
Track 1, Track 2

Morning Networking Break

10:00 am - 10:30 am (30 min)
Track 1, Track 2

General Session

10:30 am - 11:30 am (60 min)
Track 1, Track 2

Talk One
Using ChatGPT, Copilot, Gemini and Other Generative AI Tools for Politics: Working Within the Platform Rules 

Talk Two
Empowering Political Marketers: Leveraging OEMs and ACR Data for CTV Campaigns (Presented by LG Ads)

Breakout Session

11:30 am - 12:15 pm (45 min)
Track 1

Talk One
Call Your Lawyer or Call Your Consultant? Wading Through Data Privacy and Disclosure Laws State by State in ’24

Talk Two
Identity Politics: Leveraging a Layered Data Approach to Create Efficient & Effective Campaigns (Presented by The Trade Desk)

Breakout Session

11:30 am - 12:15 pm (45 min)
Track 2

Worried About Deliverability? You Probably Should Be: An Honest Conversation About Where Many Political Email Programs Are Struggling

Lunch

12:15 pm - 1:15 pm (60 min)
Track 1, Track 2

Presented by Resonate

The Maturation of Influencer Marketing: How Campaigns and Orgs Can Effectively Work With Digital Creators to Increase Their Reach

1:15 pm - 2:15 pm (60 min)
Track 1, Track 2

The Hispanic Voter in 2024: A Critical Update

2:15 pm - 3:00 pm (45 min)
Track 1

Presented by Adsmovil

AI Research and Case Studies: What Do We Already Know About What Can Work for Campaigns?

2:15 pm - 3:00 pm (45 min)
Track 2

Afternoon Networking Break

3:00 pm - 3:30 pm (30 min)
Track 1, Track 2

Breakout Session

3:30 pm - 4:30 pm (60 min)
Track 1

Talk One
All About Digital Ad Formats: Short-Form vs. Long-Form? Static vs. Dynamic? User-Generated Video? What the Data Say About What’s Working

Talk Two
Flipping the House and the Script: HMP’s Approach to Managing the Right Media Mix (Presented by Nexxen)

Breakout Session

3:30 pm - 4:30 pm (60 min)
Track 2

Leveraging Digital Outreach for Persuasion and Mobilization in State and Local Ballot Measure Campaigns

Tech Huddles

4:30 pm - 5:15 pm (45 min)
Track 1, Track 2

Huddle 1: Building a Future-Proof Ad Strategy Today: CTV, Contextual Targeting and More (Presented by AdRoll)

Huddle 2: Vote CTV This Campaign Cycle (Presented by Stirista)

Huddle 3: Revolutionizing Email for 2024: Proven Tactics for Non-Profits & Campaigns (Presented by Audience Point)

The Evolution of Political Tech: A Look at the Last 20 Years of Digital Campaigning

5:15 pm - 6:15 pm (60 min)
Track 1, Track 2

Opening Night Cocktail Party

6:15 pm - 8:00 pm (105 min)
Track 1, Track 2

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