Agenda

Track 1 Track 2 Track 3

7:30 am

8:30 am

9:30 am

10:00 am

10:30 am

11:30 am

11:45 am

12:15 pm

1:15 pm

2:15 pm

3:00 pm

3:30 pm

4:30 pm

5:15 pm

6:00 pm

Registration & Breakfast

7:30 am - 8:30 am (60 min)
Track 1, Track 2, Track 3

Keynote Talk

9:30 am - 10:00 am (30 min)
Track 1, Track 2, Track 3

Morning Networking Break

10:00 am - 10:30 am (30 min)
Track 1, Track 2, Track 3

General Session

10:30 am - 11:30 am (60 min)
Track 1, Track 2, Track 3

Talk One
Using ChatGPT, Bard and Other Generative AI Tools for Politics: Understanding the Platform Rules Right Now  

Talk Two
Broadcast and Cable TV Will Still Get Plenty of Your Money, But What Do Consumption Trends Say About Where Voters Are?

Mid-Morning Networking Break

11:30 am - 11:45 am (15 min)
Track 1, Track 2, Track 3

Breakout Session

11:45 am - 12:15 pm (30 min)
Track 1

Talk One
Call Your Lawyer or Call Your Consultant? Wading Through Data Privacy and Disclosure Laws State by State in ’24

Talk Two
Worried About Deliverability? You Probably Should Be: An Honest Conversation About Where Many Political Email Programs Are Struggling

Breakout Session

11:45 am - 12:15 pm (30 min)
Track 2

Smaller Budget? No Problem! Strategies for Making the Most of Your Digital Outreach Dollars

Lunch

12:15 pm - 1:15 pm (60 min)
Track 1, Track 2, Track 3

Afternoon Networking Break

3:00 pm - 3:30 pm (30 min)
Track 1, Track 2, Track 3

Breakout Session

3:30 pm - 4:30 pm (60 min)
Track 1

Talk One
All About Digital Ad Formats: Short-Form vs. Long-Form? Static vs. Dynamic? User-Generated Video? What the Data Say About What’s Working

Talk Two
So Many Choices, So Many Voters, So Little Time: Navigating the New Social Media Landscape for Political Campaigns

Breakout Session

3:30 pm - 4:30 pm (60 min)
Track 2

Leveraging Digital Outreach for Persuasion and Mobilization in State and Local Ballot Measure Campaigns

Tech Huddles

4:30 pm - 5:15 pm (45 min)
Track 1, Track 2, Track 3

Opening Night Cocktail Party

6:00 pm - 8:00 pm (120 min)
Track 1, Track 2, Track 3

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