Agenda
4:00 pm
4:30 pm
5:00 pm
6:00 pm
Digital Strategy, Unfiltered: A Conversation With Digital Directors
The role of the digital director has never been more complex or more critical. This conversation explores how senior digital leaders are thinking about team structure, decision-making, and strategy in an environment defined by speed and constant change.
8:00 am
9:00 am
9:45 am
10:15 am
11:15 am
11:30 am
12:15 pm
1:15 pm
2:00 pm
2:15 pm
2:30 pm
3:00 pm
3:30 pm
3:45 pm
4:30 pm
The 2026 Digital Landscape: What’s Breaking, What’s Bending, What’s Next?
A forward-looking session examining platform volatility, regulatory pressure, AI acceleration, and how digital strategy will be reshaped in the midterm cycle.
AI in Practice: Where It’s Delivering and What Digital Pros are Preparing for Next
Chat 1: Media Buying and Planning in the AI Era
Chat 2: Creative at Scale: Iteration, Testing, and Where AI Matters Most
Chat 3: AI Advances in Digital Fundraising
Chat 4: Safely Applying AI: Ensuring Data Security and Compliance
Tackling Media Waste in the Digital Age
An ever-present challenge in our fragmented, algorithm-driven media environment. Hear from digital innovators tackling media waste through experimentation and smarter optimization, offering practical ways to reduce inefficiency even when certainty is impossible.
Case Studies in Digital Campaigning
Featuring lessons from recent cycles and off-year races, this session examines digital advertising and outreach efforts with clear implications for the upcoming midterms. See real digital ad and outreach efforts, presented by the professionals who ran them.
Republican Operative Briefing
Sustaining the Base: The State of GOP Digital Fundraising
Democratic Operative Briefing
Rethinking Democratic Digital Fundraising in the Midterm Cycle
Regulatory Roulette: Managing Risks Across Digital Platforms
From sudden bans to quiet policy changes, digital teams are operating in an increasingly unpredictable platform environment. Our experts will discuss building digital programs that can survive sudden changes without blowing budgets or timelines.
Rethinking Digital Engagement: What Experiential Marketing Can (and Can’t) Do in Politics
Borrowing from consumer marketing, campaigns are increasingly thinking about brand moments, not just impressions. We’ll examine where experiential tactics can translate well to politics and look at real-world examples.
The Platform Mix: YouTube, TikTok, Instagram + Alternative Platforms
Video-first platforms are setting the tone for digital campaigning. We’ll discuss how campaigns are adapting messaging, formats, and pacing to succeed in feed-driven environments, and making the hard choices about where to invest time and financial resources.
What Political Advertisers Can Learn from the Creator Economy
Many creators have mastered how to earn attention and build trust in crowded feeds. What can political ad pros adapt from creator content to make their own ads feel more native and effective?
9:30 am
10:30 am
11:00 am
12:00 pm
How Bad is the Digital Burnout Problem?
Staffing, unrealistic expectations, and why digital talent is becoming even harder to retain in politics.
Lightning Insights: 5 Minutes, One Digital Lesson
A series of 5-minute solo talks from digital directors, ad strategists, or firm principals sharing one sharp insight from a recent campaign or client win.