Daria Grastara
Chief Executive Officer
Direct Persuasion
About Daria Grastara
Daria Grastara is currently the Chief Executive Officer at Direct Persuasion – a right-of-center marketing agency based in Washington, DC. In this role, Daria and her team manage full-funnel digital marketing campaigns for candidates, political committees, super pacs, nonprofits and charities, patriot-economy companies, and Fortune 500 companies.
During the 2022 cycle, she served as Digital Director at the National Republican Senatorial Committee (NRSC) under Chairman Senator Rick Scott. Under Daria’s leadership, the NRSC became the #1 GOP committee in total raised, total net raised, total number of donors, and total number of new donors for the first time ever. The Digital Operation raised $100 million dollars from grassroots voters and invested a historic $35 million in growing the donor database and technical infrastructure.
Previously, she served as Digital Advertising Director for President Donald J. Trump’s reelection campaign. Managing a team of 30 specialized ad buyers, Daria oversaw $450 million in paid advertising – the highest any presidential candidate spent on digital media on both sides of the aisle. She also helped raise $1.3 billion for President Trump and the Republican National Committee – the highest any Republican group has raised from grassroots donations to this day.
During the 2018 cycle, Daria was on the digital fundraising team at the National Republican Congressional Committee (NRCC) and later named Digital Director for the NRCC’s Independent Expenditure Unit. Prior to that, Daria was on Jeb Bush’s 2016 presidential campaign and is an alumna of FP1 Strategies.