Michael Beach

Michael Beach


Cross Screen Media

About Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a marketing analytics and software company empowering marketers to plan, activate, and measure effective video advertising at the local level.

Before Cross Screen Media, Michael co-founded Targeted Victory, which quickly grew to be one of the dominant digital agencies in politics with 800+ clients, $250M+ in total revenue, and 130+ employees.

In 2020, Michael launched Screen Wars Fund, an early-stage venture capital fund focused on the convergent TV industry.

Michael is also the founder/editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has written 1K+ blog posts on Convergent TV and appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC, Bloomberg, and on NPR’s Planet Money podcast.