Agenda

Track 1 Track 2

7:30 am

8:30 am

9:30 am

11:00 am

11:15 am

12:00 pm

1:00 pm

2:00 pm

2:45 pm

3:00 pm

3:45 pm

4:15 pm

Registration & Breakfast

7:30 am - 8:30 am (60 min)
Track 1, Track 2

What to Watch in ’25 and Beyond: Predicting the Next Big Disruptions in Digital Advertising

8:30 am - 9:30 am (60 min)
Track 1, Track 2

Advances in Artificial Intelligence: How is AI Driving Optimization Across the Campaign Industry?

9:30 am - 11:00 am (90 min)
Track 1, Track 2

Chat 1: Creative and Content Generation
Chat 2: Media Planning and Buying
Chat 3: Digital Advertising and Targeting
Chat 4: Political Fundraising

Morning Networking Break

11:00 am - 11:15 am (15 min)
Track 1, Track 2

General Session

11:15 am - 12:00 pm (45 min)
Track 1, Track 2

Presented by Peerly

Lunch

12:00 pm - 1:00 pm (60 min)
Track 1, Track 2

Case Studies in Digital Campaigning

1:00 pm - 2:00 pm (60 min)
Track 1, Track 2

Breakout Session

2:00 pm - 2:45 pm (45 min)
Track 1

The Future of TikTok: What’s Next for the Platform and How Campaigns Can Adapt

Breakout Session

2:00 pm - 2:45 pm (45 min)
Track 2

Banned or Limited? Adapting to Platform Restrictions Now and Preparing for What Could Change Ahead of the Midterm Cycle

Afternoon Networking Break

2:45 pm - 3:00 pm (15 min)
Track 1, Track 2

Breakout Session

3:00 pm - 3:45 pm (45 min)
Track 1

It’s All Just Creative Now? How Campaigns and Buyers are Thinking About Ad Strategy and Placement Post-2024

Breakout Session

3:00 pm - 3:45 pm (45 min)
Track 2

The Evolution of Audio: Podcasts, Streaming and Finding the Right Audience

Navigating Apple’s Privacy and Transparency Updates: Implications for Email, SMS, and P2P Campaigning

3:45 pm - 4:15 pm (30 min)
Track 1, Track 2

The Power of Influencers and Micro-Influencers: Use Cases for Campaigns

4:15 pm - 5:00 pm (45 min)
Track 1, Track 2

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